| Start-Up | Thrust of the Job | Characteristics of the Candidate | 
| 
High financial riskLimited management team depth and breadthLittle organization, systems and processesEndless work to get accomplishedMultiple priorities and obstaclesGenerally insufficient resources to satisfy all demandsEmbryonic relationships with suppliers, customers and general business ecosystemFirm’s culture reflects personality of founder | 
Create/continually refine vision of the businessEstablish/refine/validate business modelEstablish core technical and marketing expertiseBuild management teamDrive early adoption/market validationMake things happenCarefully manage relationship with founderSurvive | 
Vision of the finished businessHands-on orientation: a ‘doer’ who leads from the frontIn-depth knowledge in critical technical and/or marketsOrganizing abilityStaffing skillsTeam-building capabilities – can inspire followershipHigh energy level, staminaOptimism/ResiliencePersonal magnetism: charismaSales capabilities – internal and externalHighly adaptiveBroad knowledge of all key functionsCreative/ImprovisationalFrugalAttention to detail – owner mindsetUnderstands characteristics of founder-led businesses | 
 
| Rapid Growth – Scaling | Thrust of the Job | Characteristics of the Candidate | 
| 
Moderate to high financial riskNew markets, products, technologiesMultiple demands and at times conflicting prioritiesRapidly expanding organizationInadequate managerial/technical/financial resources to meet all demandsUnequal growth across sectors of organizationLikely shifting power bases as growth occursConstant struggle between executing current work and building support systems for the futureProcesses, systems strained or simply not adequateFounder(s) may or may not still be involved – context can be delicate | 
Increasing market share in key sectorsManaging rapid changeBuilding clear vision of the futureBuilding capacity for growthJudiciously add process as the company can absorb itAdd overall maturity but not at the cost of entrepreneurialismBuilding brand | 
Excellent strategic and financial planning skillsClear vision of the futureAbility to balance priorities, ie. stability versus growthOrganizational and team building skillsModerate – high risk takerHigh energy levelExcellent staffing skillsStill hands-on with a bias for action but brings professional management skills and knowledge of processes to the tableExperienced in the specific journey from the present to the future | 
 
| Mature/Slow Growth | Thrust of the Job | Characteristics of the Candidate | 
| 
Controlled financial riskMain products/services viable and profitableUnattractive industry in long termPossible need to invest selectively, but major new investments may not be worthwhileInternal organizational stabilityModerate to high managerial, technical competenceAdequate systems and administrative infrastructureAcceptable to excellent relationships with suppliers, customers and environment | 
Efficiency/OptimizationStabilitySuccessionSensing signs of changeExtract value | 
Technically knowledgeable: Knows the businessSensitive to changes: Ear to the ground but operates within the boxAnticipates problemsStrong administrative skillsOriented to systemsStrong relationship orientationRecognizes need for and nurtures management succession and developmentOriented to getting the most out of the business: focus on efficiency more than growthLow risk orientationProfessional manager | 
 
| Turnaround/Stuck | Thrust of the Job | Characteristics of the Candidate | 
| 
Time pressure for resultsNeed for rapid situational assessment and decision-makingPoor results but business perceived to be worth savingWeak or weakening competitive positionEroded morale: low esteem/cohesionInadequate systems: Possible weak or bureaucratic organizational infrastructureStrained and eroded relationships with suppliers, customers and environmentLack of appropriate leadership: period of neglect/declineLimited resources: Skills shortages: some incompetent personnel | 
Rapid, accurate problem diagnosisFixing short term and ultimately long term problems | 
Take charge orientation: strong, decisive leaderStrong analytical and diagnostic skills, especially financialExcellent business strategistHigh energy levelRisk-takerHandles pressure wellGood crisis management skillsGood negotiator | 
About the Author
Robert Hebert is the founder and Managing Partner of StoneWood Group Inc., a leading executive search firm in Canada. Since 1981, he has helped firms across a wide range of sectors address their senior recruiting, assessment and leadership development requirements.
Contact Robert by email at [email protected] or call (1) 416-365-9494 EXT 777