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ABOUT CLIENT
For more than 30 years, Client optimization software has been used by large global enterprises to radically improve mainframe application and DB2 performance, capacity and scalability. For Client customers, use of its software increases the return on their substantial investments in existing resources, without the need for migration or costly upgrades. Adoption of Client solutions also reduces total cost of ownership of hardware and applications, while providing users with significant competitive advantage.
Client has proven itself a trusted vendor to hundreds of customers, including 20% of the Fortune 50 and some of the world’s largest banks, insurance companies, credit-card processors, brokerage houses and retailers. Client’ customers are typically dealing with billions of transactions daily through their critical information systems
SCOPE OF POSITION
Reporting to the Marketing Communications Manager, Client is looking for a highly organized, detailed, and results oriented individual to join our Marketing Communications team. In this role you will plan, organize, and manage robust marketing with specific focus on outbound lead generation through email campaigns and events. Our campaigns deliver on the Company objectives and support our brand positioning. Your experience in a marketing role will be essential to your success. Your high energy, enthusiasm, understanding of marketing and sales combined with your ability to develop strong cross functional relationships will be essential in this role.
Candidates for this position are expected to initiate and manage all aspects of lead generation, lead nurturing and lead management, including the management of all marketing campaigns and events and the lead management process as it evolves to include lead nurturing.
FUNCTIONAL TASKS
The successful candidate will bring a demonstrated ability to:
• Plan, measure, and track success and financial performance by campaign and by event
• Identify ongoing gaps and recommendations
• Lead the design, brief, communication, approval, architecture, development, adoption and execution of campaigns and events
• Develop programs, including comprehensive objectives, business requirements, business cases, execution plans, and identification of critical success factors for events
• Flawless execution on campaign management and events: delivering on-time and on-budget projects with measurable results
• Timely post mortem analysis of each program with the goal to refine and improve efficiency and effectiveness
• Provide creative and pro-active solutions to outbound lead generation and overall lead management and nurturing
• Create the text for each campaign, and tailor the messages for each audience while being consistent with overall messaging, follow-up, analysis and recommendations
• Manage all aspects of marketing campaigns
• Manage all aspects of events
• Execute the lead nurturing process
COMPETENCY PROFILE
The following competencies listed below define the role of Campaign and Events Manager:
Communication
• Expresses ideas in a clear, fluent and concise manner
• Written and oral arguments are compelling and responsive to the needs of the audience
• Comprehends communications from others and responds appropriately
Results Orientation
• Focuses strongly on achieving agreed upon outcomes and ensures that key objectives are met
• Conveys a sense of urgency and drives issues to closure
• Aims to improve upon past performance
• Establishes aggressive personal targets and strives to achieve them
Initiative
• Proactive – seizes opportunities and acts upon them immediately
• Takes responsibility for own actions and addresses problems before asked
Innovation
• Generates new ideas
• Challenges existing assumptions
• Goes beyond the status quo
• Recognizes the need for new or modified approaches
• Brings various perspectives and approaches together, combining them in a creative fashion to implement effective improvements
Influence
• Articulates the key points of an argument persuasively
• Negotiates skilfully and convinces others to own point of view
• Directly and indirectly impacts the decisions/opinions of others
• Mobilizes people into action
Adaptability
• Quickly adapts to new situations and approaches
• Open to change and readily adopts new methods in the face of shifting priorities and ambiguity
• Can alter own perspective and behaviour in order to adjust to changing demands and plans.
PREFERRED EXPERIENCE/EDUCATION
The following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables:
• A diploma or degree in marketing, communications, or a related discipline
• Three to five years of related experience working in a fast-paced, results orientated environment
• Proficiency in: Microsoft Suite (Word, Excel, PowerPoint, Outlook) tools
• Experience with a CRM system
• Experience with a campaign management application
• Intimate knowledge of mass marketing as a discipline and best practices
• Proven campaign management skills, and event management skills
• Effective interpersonal and organizational skills
• Innovative idea development, planning and execution skills
• Excellent verbal, written, and presentation skills
• High tolerance for ambiguity
• Embrace unclear situations as a leadership opportunity
• Ability to work in a fast paced environment
• Proven creative abilities in concept, design and writing
• Solid planning and organizational skills, with high level of detail orientation
• Strong team player, self-motivated, proactive thinker, flexible and adaptable
REMUNERATION AND BENEFITS
• Competitive salary and benefits package