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Our client is at the forefront of current marketing and technology practices – combining full-scale marketing solutions with advanced digital capabilities – all while staying customer centric. It embraces the future, delivering high-quality creative content that leverages technology. The agency leads with strategic services and brings projects to fruition with in-house production services, including creative, development, management and support. The talented team of digital and social marketing experts continuously raises the bar with innovative solutions that deliver outstanding results for some of the world’s leading brands. Combining the best of ad agencies, digital web shops, product design firms, and think-tanks, rolling them together our client delivers a very practical balance of strategic, business, and creative services. From customer insight to business planning to design, offering an extensive range of services to take projects from end-to-end.
Working directly with clients and through long term partnerships with ad agencies, our client has grown organically and is looking to accelerate that growth. A significant plank in the growth strategy is to develop the entertainment and sports vertical markets. This is a unique time in the evolution of marketing services and digital media and innovative first movers will have a distinct advantage over those that follow. Seize the opportunity to join one of the leaders in the industry.
Scope of Position
Reporting to the President and providing account leadership across the organization the Senior Account Executive will be responsible for driving growth in the sports and entertainment verticals in North America.
- Research new client prospects and their competitors thoroughly.
- Establish contact with new prospects at senior levels in the organization and deliver compelling presentations with unique ideas and outstanding ROI.
- Work with internal resources to develop creative solutions for client challenges.
- Be a credible subject matter expert regarding trends in Digital and Social Media.
- Working with the internal experts, ensure that delivery is meeting with client expectations.
- Develop and nurture prospect pipeline.
- Expand and develop potential in existing clients by building relationships with senior management.
- Achieve and surpass annual sales targets.
- Establish scope of work, negotiate, compose and finalize contracts.
- Create compelling business plans.
Adopts an energetic approach; Works towards goals and willingly tackles demanding tasks; Demonstrates capacity for sustained effort and hard work over long periods of time, even in the face of adversity.
Focuses strongly on achieving agreed upon outcomes and ensures that key objectives are met; Conveys a sense of urgency and drives issues to closure; Aims to improve upon past performance; Establishes aggressive personal targets and strives to achieve them.
Applies appropriate commercial and financial principles; Understands situations in terms of costs, profits, added-value and return on investment; Appreciates the commercial impact of own work on the organization’s total expenses and revenues.
Strives to provide customers/clients with personalized and efficient service; Anticipates customers’/clients’ needs; Quickly follows up on customer/client contacts and complaints; Monitors and acts on measures of customer/client satisfaction
Industry & Market Awareness
Seeks to anticipate and respond to industry and market changes/challenges by understanding key characteristics, issues and the factors driving them; Aware of competitor’s products, services and position.
Expresses ideas in a clear, fluent and concise manner; Written and oral arguments are compelling and responsive to the needs of the audience; Comprehends communications from others and responds appropriately.
Preferred Experience / Education
- 5+ years experience in Digital and Social Media Marketing
- Expert in the field of digital and social media
- A network of senior level contacts in the sports and entertainment industry would be a distinct advantage.