Media - Vice President Sales & Marketing
About the Company
Our client is a B2B company that supplies the essential complement to traditional news sources, providing broadcast clients and corporations alike with news content from all over the world as it happens, complemented with interactive video features including live multilingual subtitling and language targeted video advertising. The company’s video platform includes over 30 of the world’s leading news broadcasters that can be accessed in any language via subtitles.
Scope of Position
Having developed a proprietary media platform and secured partnerships with many of the world’s leading broadcasters, our client has established itself as a successful web-based news supplier and publisher in Quebec. It has established significant barriers to entry and has developed and will soon be ready to launch its new universal interface. It has a good general idea of its product/content capabilities and a good basic idea of its broad potential audience segments. To ensure success, the company has engaged the services of a leading marketing and communications firm to
• Match product/content capabilities to market needs;
• Create an impactful and appropriate product brand; and
• Develop an integrated marketing and communications campaign that positions the brand and supports the generation of consumer traffic and commercial sales.
Integral to the successful commercialization of the technology and services will be the leadership of a sales executive capable of leveraging these resources and executing on a sales strategy that brings the company to profitability. This individual will be a key member of the strategic leadership team and will report to the CEO.
Key Performance Deliverables
Revenue Generation
Key to this role is the commercialization of the company’s product. Deliverables will include:
• Development of a tiered sales and business development strategy with specific deliverables around strategic alliances, customers and digital broadcasters that lead to revenues.
• Convert existing broadcast relationship agreements to include web streaming media technology and interactive searchable and discoverable archives.
• Develop market strategy to identify and engage in new broadcast relationships.
• Build and manage a pipeline of new business opportunities while monitoring the performance of existing partnerships.
• Identify and close major corporate accounts.
• Ramp sales while maintaining a strong profit margin.
• Analyze results against stated objectives and continuously identify and negotiate revenue generating programs, with specific attention towards custom elements.
• Be responsible for annual budgeting of all new business activities.
• Establish and implement sales processes and procedures capable of ramping sales in a fast paced environment.
• Recruit and manage a sales team as market conditions allow.
Marketing & Communications
• Evaluate existing target and potential markets in Publisher and Corporate, including demographics, media consumption habits, unmet needs, access points;
• Develop pricing models to target both Publisher and Corporate segments
• Work closely with the company’s marketing and communications provider in anticipation of re-launch and re-positioning of the company in early 2010
Interactive platform development/launch
• Prior to migration to the new technology platform this person will work closely with the product design team to validate interactive features, specifications and applications
Preferred Experience / Education
The following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables.
• Seasoned sales and marketing executive with a proven track record of managing major account relationships in the broadcast community
• Ideally 5+ years successfully selling solutions and services to the broadcast community, alternately we may consider those individuals with experience and a proven track record of selling strategic products, ideally digital technology, to C-Level and/or Director Levels within Corporations
• Successfully identified and closed profitable new business through classic sales and business development strategies
• Capable of working in a resource limited environment; not afraid to personally carry a quota.
• Experience building and managing a direct sales force
• MBA Preferred
Remuneration and Benefits
• Competitive base salary, bonus and equity.
Please email Lenka Los at the StoneWood Group
Our client is a B2B company that supplies the essential complement to traditional news sources, providing broadcast clients and corporations alike with news content from all over the world as it happens, complemented with interactive video features including live multilingual subtitling and language targeted video advertising. The company’s video platform includes over 30 of the world’s leading news broadcasters that can be accessed in any language via subtitles.
Scope of Position
Having developed a proprietary media platform and secured partnerships with many of the world’s leading broadcasters, our client has established itself as a successful web-based news supplier and publisher in Quebec. It has established significant barriers to entry and has developed and will soon be ready to launch its new universal interface. It has a good general idea of its product/content capabilities and a good basic idea of its broad potential audience segments. To ensure success, the company has engaged the services of a leading marketing and communications firm to
• Match product/content capabilities to market needs;
• Create an impactful and appropriate product brand; and
• Develop an integrated marketing and communications campaign that positions the brand and supports the generation of consumer traffic and commercial sales.
Integral to the successful commercialization of the technology and services will be the leadership of a sales executive capable of leveraging these resources and executing on a sales strategy that brings the company to profitability. This individual will be a key member of the strategic leadership team and will report to the CEO.
Key Performance Deliverables
Revenue Generation
Key to this role is the commercialization of the company’s product. Deliverables will include:
• Development of a tiered sales and business development strategy with specific deliverables around strategic alliances, customers and digital broadcasters that lead to revenues.
• Convert existing broadcast relationship agreements to include web streaming media technology and interactive searchable and discoverable archives.
• Develop market strategy to identify and engage in new broadcast relationships.
• Build and manage a pipeline of new business opportunities while monitoring the performance of existing partnerships.
• Identify and close major corporate accounts.
• Ramp sales while maintaining a strong profit margin.
• Analyze results against stated objectives and continuously identify and negotiate revenue generating programs, with specific attention towards custom elements.
• Be responsible for annual budgeting of all new business activities.
• Establish and implement sales processes and procedures capable of ramping sales in a fast paced environment.
• Recruit and manage a sales team as market conditions allow.
Marketing & Communications
• Evaluate existing target and potential markets in Publisher and Corporate, including demographics, media consumption habits, unmet needs, access points;
• Develop pricing models to target both Publisher and Corporate segments
• Work closely with the company’s marketing and communications provider in anticipation of re-launch and re-positioning of the company in early 2010
Interactive platform development/launch
• Prior to migration to the new technology platform this person will work closely with the product design team to validate interactive features, specifications and applications
Preferred Experience / Education
The following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables.
• Seasoned sales and marketing executive with a proven track record of managing major account relationships in the broadcast community
• Ideally 5+ years successfully selling solutions and services to the broadcast community, alternately we may consider those individuals with experience and a proven track record of selling strategic products, ideally digital technology, to C-Level and/or Director Levels within Corporations
• Successfully identified and closed profitable new business through classic sales and business development strategies
• Capable of working in a resource limited environment; not afraid to personally carry a quota.
• Experience building and managing a direct sales force
• MBA Preferred
Remuneration and Benefits
• Competitive base salary, bonus and equity.
Please email Lenka Los at the StoneWood Group