I was reading an article a couple days ago about the versatility of GE-trained executives and why this quality makes them so valuable. Executives at GE are deliberately rotated through business sectors such as appliances, jet engines and medical technologies thus exposing them to different market dynamics, technologies, geographies and organizational challenges. The resulting versatility of skills which this develops, according to the article, equips GE executives to tackle almost any business challenge and makes them among the most coveted talent pool in the world. They are only partially correct.
Versatility cannot be considered a simple check box in a list of desirable attributes. While GE executives move around different companies and sectors, they tend to all be businesses managed the ‘GE Way’ where efficiency and effectiveness drive world class results. But GE executives, and very well known ones for that matter, have fared less well when they venture into more ‘creative’ businesses that require a blend of artistic, intuitive and even entrepreneurial skills. The retail sector has proven to be one such challenging industry for these executives. Even within GE itself, a quick perusal of the executive team at NBC Universal, which is a unit of GE, shows that only the Vice-President of Human Resources and the CFO are GE transplants. The remaining team members are career entertainment/broadcast types for whom Six Sigma is more likely to conjure images of movie titles.
And this is where the subtleties of adaptability, defined as the ability to adjust to suit a new purpose, must be understood. Adaptability is a key attribute for executive success. Change is a constant in business and the ability to adapt to those forces is a big predictor of executive success. But change is contextual. The forces affecting billion dollar business are different than those likely to impact seed and early staged companies. More importantly, context shapes the contours of the strategy, tactics and overall leadership most likely to be effective. And it definitely shapes hiring strategies.
When hiring, it is not enough to consider whether there is evidence of adaptability or versatility in candidates’ careers. Instead, organizations must also consider the range of contexts which this experience successfully spans. Too many organizations ignore this only to watch their new hires fail.